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In this video, Eric Vorniczak discusses how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines to increase the likelihood of securing work. By following industry best practices for proposals, designers can convert leads into clients more effectively. Eric also introduces the idea of using a proposal template that potentially boosts job acquisition rates to 50%. Viewers are encouraged to subscribe for actionable tips on branding strategy and design.