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This lecture from Open Tuition discusses outsourcing, shared services, and disruptive technology. It defines outsourcing as the practice of subcontracting tasks to other companies, such as manufacturing, design, or advertising. Outsourcing has gained popularity due to several advantages, primarily allowing organizations to focus on their core activities. Core activities are essential for a company's success and competitive advantage, representing areas where they excel and create value. By outsourcing non-core activities, companies can better manage resources and attention on what they do best. The lecture emphasizes the importance of focusing on core strengths to enhance overall performance.