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In this tutorial by Ryan McDonald from Shade Digital, he discusses digital marketing tip number five, focusing on why revenue share agreements align the interests of clients and agencies. Traditional pricing models like hourly rates and retainers often create a conflict of interests between agencies and their clients. In contrast, revenue share agreements promote a collaborative approach, benefiting both parties. By aligning their goals, especially in SEO and digital advertising, agencies can foster a more harmonious working relationship with clients. McDonald suggests that this model could also be explored by other types of agencies, such as video production firms, to enhance client-agency alignment.