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In this video, Jordan Steen, known as Serial Entrepreneur, guides viewers on creating a compelling proposal for potential clients, detailing the necessary components and strategies to successfully land a deal. He emphasizes the importance of outlining services and costs within the proposal. The video aims to provide step-by-step instructions for assembling a proposal that effectively communicates value to clients. Steen invites viewers interested in marketing agencies, personal branding, and online business to subscribe for future content, including free training and templates related to these topics. The tutorial will include a live demonstration on preparing a proposal.