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In this video, the presenter emphasizes the importance of not just sending a logo file, such as a PNG or JPEG, to clients. They explain that while logos are critical as the brand's initial visual representation, they only represent a fraction of the brand's overall identity. The presenter illustrates this concept by referencing how the minimalist smile associated with Colgate evokes the brand, despite the smile not being part of their actual logo. This highlights the significance of a comprehensive brand identity beyond the logo itself, prompting clients to understand that branding encompasses much more than just its visual aspects.