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The partnership strategy focuses on identifying knowledgeable individuals within various verticals who can effectively apply the technology to enhance customer experiences. The speaker, CEO of a company called Exercise Interactive and a graduate of Mars Incubator, shares insights on partnerships and negotiations. The company specializes in touchless 3D and gesture control sensor technology, licensed to manufacturers to incorporate into their products. This approach means the company has no direct products but heavily depends on strategic partnerships to drive growth and innovation. The discussion will include the company's background, the decision to pursue licensing from the outset, and relevant concepts encountered in one-on-one discussions.