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When prospects ask about guarantees, it's important to handle the objection effectively. In this tutorial, you'll learn how to respond to such inquiries confidently. Before providing specific phrases, the video emphasizes understanding key psychological concepts behind the objection. Lesson one stresses the importance of not making assumptions about what the prospect needs or wants. Instead of jumping to details about existing guarantees, it's crucial to first grasp the underlying concerns of the prospect. The speaker promises to equip viewers with the right responses to manage these objections successfully.