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- How to think about startup equity. I mean, equitys amazing. Think about it, you can have incentivized teams. You can have investors, which is cool. But most entrepreneurs that are starting off, theyve never done this before, and theyre probably scared theyre gonna look stupid to the investors or that they give away too much or that they really dont know how to approach advisers or their team or even think about co-founders. Thats what I wanna share with you guys in this video. When I started off, Ive been building businesses now for 15 years, but it was only two companies ago that I actually raised venture capital. My company that did really well, Sphere Technologies, I bootstrap, self-funded it. Then, I moved to San Francisco, and I want to learn about this world of equity and venture. So, Flowtown was my first experience. And the same challenges that youre probably experiencing yourself was I didnt know how much, how do we divvy it up, how do we think about vesting, and I