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How to Share Insertion Order Template

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In this video, Justin Croxton, a partner at Propellant Media, explains the new agency partner insertion order template. The updated template aims to provide clearer, more accurate information to improve campaign efficiency, rather than to confuse users. Justin emphasizes the importance of accurately completing the template to ensure successful campaigns and to enable partners to track their earnings effectively. The video serves as a tutorial, allowing partners to reference it for guidance instead of relying solely on phone calls for assistance. This insertion order primarily targets white label partners associated with the agency.

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What should be included in an insertion order?

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

Is an insertion order legally binding?

An IO is a legally binding contract from an advertiser that outlines campaign details such as budget, flight dates, rates, and performance goals. IOs must include: Flight instructions and other details related to the campaign.

Who signs an insertion order?

An insertion order (IO) is a signed agreement digitally or by hand between the seller (publisher) and buyer (advertiser) to schedule the ad campaign. Thanks to IO, both parties assure all the details before the ad campaign goes live on the publishers website.

What is an insertion order example?

What is an Insertion Order (IO)? An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

What is an insertion order Microsoft ads?

An insertion order is a contract in which you agree to spend up to a certain amount (not exceeding your credit line) over a time period. Advertisers use insertion orders to manage spend and budgets within their monthly invoice accounts.

Who creates an insertion order?

An IO can be prepared by the advertiser or publisher. If the advertiser is a larger agency, the insertion order (IO) will be prepared by that advertising agency. If, however, the advertiser is represented by a smaller agency or there is no agency involvement, any party can prepare an IO for the advertiser to sign.

Why is it called an insertion order?

Insertion order is an agreed-upon document by both parties, created and offered by an advertiser for an advertisement to be inserted on the publishers websites. As you know, most of the terms we use in programmatic advertising today didnt even exist a few years ago. There were no Ad exchanges or Ad networks.

Whats the difference between a purchase order and insertion order?

However, the main difference between an IO and PO is that an Insertion Order is used primarily in the advertising industry, while a Purchase Order is widely used to agree on any other deal between a buyer and a seller in different sectors.

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