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If you've developed a product with some revenue but lack predictable and scalable growth, it's time to create a go-to-market plan. The speaker shares insights gained from working with experienced go-to-market, marketing, and sales leaders during their time at ToutApp and Marketo. In this video, they aim to guide viewers in mapping out their go-to-market strategy by outlining six essential steps necessary for building an effective plan. The content is designed to assist SaaS founders in navigating the complexities of scaling their businesses.