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In this section, the video discusses the importance of the franchise agreement, which is a crucial legal document alongside the Franchise Disclosure Document (FDD). The franchise agreement is binding and outlines the obligations of the franchisee and the rights of the franchisor, enabling the latter to enforce compliance. It typically favors the franchisor and details the support and training obligations of the franchisee, which are at the franchisor's discretion. The video emphasizes the need for a discussion with clients about their future growth plans to incorporate flexibility into the franchise agreement, allowing the client to reserve certain rights.