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Writing engineering proposals is challenging, as engineers are typically not taught proposal writing in school; they focus on engineering calculations instead. For consulting engineers, mastering proposal writing is essential for career advancement. In this engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares invaluable advice for improving proposal outcomes. He introduces the "million dollar question," a key internal query to consider when crafting proposals, aimed at enhancing the chances of winning contracts. This insightful approach can significantly impact the success of proposals in consulting engineering.