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In this video tutorial, Rene Marquez from Neon Tiger Media discusses the importance of ensuring a business name is available before investing in branding and products. He highlights the common pitfalls of choosing names that are already trademarked or settling for undesirable social media handles. Marquez offers three tips to verify name availability, starting with the U.S. Patent and Trademark Office (USPTO) website, which allows users to search for existing trademarks. He emphasizes the need to do this research to avoid future complications and costly mistakes. The episode aims to guide small businesses and entrepreneurs through this crucial aspect of establishing their brand.
