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The video tutorial emphasizes the critical role of a copyright assignment agreement under U.S. federal law. It outlines that the creator of a work owns it, which highlights the importance for entrepreneurs to secure such agreements to retain ownership of their creative works. A scenario is described where an entrepreneur purchases a logo from a graphic designer without obtaining a copyright assignment. Though the entrepreneur conducts a federal trademark search and successfully registers the trademark, the original designer could later claim ownership, potentially leading to financial disputes. This situation underscores the necessity of having a copyright assignment agreement to prevent future legal issues.