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In this video tutorial, the focus is on how co-branding can enhance brand reputation, increase market share, and build a strong brand presence. Co-branding is defined as a marketing strategy that involves the collaboration of two or more brands on a product or service, forming a strategic alliance. This strategy can benefit the brands by boosting their reputation, depending on the approach taken. There are four main co-branding strategies: gaining market share, global branding, brand reinforcement, and brand extension. The video also highlights examples of successful co-branding, encouraging viewers to subscribe for more insights.