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whats up guys youve heard me talk about how important it is to identify and target your ideal customer this is one of the most important things that you can do to ensure your business is going to be successful your schedule will stay full but more importantly it will stay full with the right customers and the right jobs at the right prices in order for your business to be successful you need to have a firm understanding of your overhead and your cogs in order to price accurately and profitably im going to put some links in the description below to some of the videos that ive made on pricing so i mentioned how important knowing who your ideal customer is but today i want to discuss the importance of knowing who is not your ideal customer but before we get into that which is kind of a pressure washing 101 topic i want to talk to the guys that already have successful pressure washing businesses but maybe youve hit that wall where youre just stagnant and you cant quite figure out h