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what is market share market share is the proportion of the total market that a company has in most cases market share refers to a specific period such as a month quarter or year most entrepreneurs monitor their companies or products market share carefully market share is the size of a business relative to the size of the whole industry if the total market for product a is 500 million dollars and my company sells 100 million its market share is 20 percent we can measure this metric by volume or value that is by unit share or revenue share respectively marketing managers generally follow both market share measures that is sales value and sales volume [Music] a survey of 200 top marketing experts reported that 67 percent found the dollar share metric extremely useful while 61 also mentioned the unit share figure market share may refer to total sales within a country city region continent or the whole world a companys market share may rise in one part of the world and fall in another par