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An organization's business model consists of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Simply listing these blocks is not enough; they should be mapped onto a structured canvas known as the business model canvas. This tool aids in visualizing, discussing, designing, and innovating business models. The first building block is customer segments, which includes all individuals and organizations for whom value is created, distinguishing between simple users and paying customers, each associated with a specific value proposition that consists of products and services designed to meet their needs.