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Many book marketing packages include a press release for book launches, featuring a headline, a quote, and essential details about the book. While the idea seeks to attract media attention, authors often question the effectiveness of press releases. In this video, Julie from Book Launchers discusses the role of press releases in book marketing and their relevance today. She emphasizes the purpose of her team, which is to assist authors in writing, publishing, and promoting nonfiction books that impact readers and contribute to building brands and businesses. Notably, authors retain all rights and royalties from their work, highlighting the benefits of self-publishing.