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This brief video discusses the process of sales forecasting within business planning. Sales forecasts predict the quantity of products a business expects to sell, which allows the calculation of sales revenue by multiplying the number of products by their selling price. This information is essential for determining forecasted profit or loss when combined with costs, as profit is a primary objective for most businesses. Additionally, sales forecasts play a crucial role in cash flow forecasting, making it a vital component of overall business planning that ties into financial strategies.
