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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template that has contributed to their successful freelancing business. Key topics covered include creating an effective proposal, its essential components, and the process for sending it and obtaining a signature. The video suggests using an existing proposal template for ease, while also outlining steps for a custom proposal: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather the client brief, the presenter recommends asking specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current acquisition strategies.
