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In this video tutorial, Mel discusses the importance of a compelling social media portfolio for converting clients, whether you're new or experienced in social media management. To address the common issue of uninteresting proposals, Mel has created a free social media proposal template, which she will customize during the video. Mel, who runs a successful multi-six-figure social media agency, aims to help others achieve similar success. She emphasizes that the proposal is typically sent after a discovery call with potential clients. Join her as she walks through the key elements to include in the proposal template, setting you up for signing your next client.