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In this video tutorial, the creator explains how to create a web design proposal from scratch using a successful template. Key topics include creating an effective proposal, the content to include, and how to send and get it signed. Viewers can download the Word template via the link provided. The video suggests using an existing template for convenience but outlines steps for a custom proposal: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients for understanding their needs include inquiries about their business, target market, desired visitor actions, competitive uniqueness, customer value, and current lead generation methods.