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In this video, the presenter demonstrates how to create a web design proposal using a proven template from their successful freelancing business. Key topics include crafting an effective proposal, essential components to include, and the process for sending and obtaining signatures. The quick method is to use an existing template from client management software, but a step-by-step approach is also provided for creating one from scratch. Initial steps involve obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies.