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In this video tutorial, the presenter demonstrates how to create a web design proposal using a template from their successful freelancing business. Viewers can download the Word template via the provided link. The tutorial covers the essentials of creating an effective proposal, what to include, and how to send it for signing. The recommended approach involves using an existing template or, if creating from scratch, following specific steps: obtaining a clear client brief, drafting the proposal, sending it, and following up. To get a comprehensive client brief, the presenter suggests asking questions about the client's business, target market, desired actions for website visitors, unique selling points, customer value, and current marketing methods.