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A social media policy is an internal document that guides employee interactions on social platforms like Facebook, Instagram, and Twitter. As these platforms become essential for customer engagement and brand identity, they also pose risks due to potential harmful posts that can damage a company's reputation. This tutorial discusses the importance of social media policies and outlines key features of an effective policy. It also introduces eFORMS, a comprehensive document database, and invites viewers to watch until the end for a link to customize their own social media policy. Furthermore, it emphasizes the need to differentiate between social media policies and social media strategies.
