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In this video, the creator, Mel, shares insights on signing social media management clients by utilizing an engaging portfolio. She emphasizes the importance of effective social media proposals and offers a free template to help improve client conversion rates. Mel, who owns a successful social media agency, will guide viewers through customizing the proposal template. She clarifies that social media proposals should be sent out after a discovery call with potential clients. The video aims to help social media managers craft compelling proposals to secure clients confidently.