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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan and introduces the concept of the "seven steps." The video emphasizes the necessity of a PR plan for various purposes, including campaign planning and managing small projects. A well-structured PR plan serves as a blueprint, outlining objectives, strategies, budget considerations, and evaluation methods. The host intends to guide viewers through the steps needed to assemble an effective PR plan, offering useful tips and insights along the way.
