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In the previous video, we met Joe, a vegan who avoids all animal products and works at Pilla. He realized the challenge for vegans to find lunch options in the area, often requiring them to prepare their own meals. This inspired him to consider opening a vegan restaurant in Pilla. Joe aims to explore the demand for such a restaurant and its potential profitability. He begins his planning using a lean canvas, starting by naming his idea "vegan restaurant in Pilla." He identifies his primary customers as local vegans, refining his target audience by verifying if others share his lunch dilemma. Narrowing his focus will aid in the subsequent steps of his venture, with the possibility of expanding the audience later.
