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In this video tutorial, Mel emphasizes the importance of having a compelling social media portfolio to secure clients, whether it's the first or the 50th. She introduces a free social media proposal template designed to counter boring, standard proposals and guide viewers in creating a unique portfolio that effectively converts potential clients. Mel, the owner of a successful multi-six figure social media agency, aims to assist other social media managers in achieving similar success. The video includes a walkthrough of customizing the template, noting that the proposal should typically follow a discovery call with potential clients for optimal effectiveness.
