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In this tutorial, Alex from HubSpot explains how to write an effective executive summary for a business plan. Given the extensive length of such plans, important details can be overlooked. An executive summary serves to summarize critical information and capture the reader's attention. It provides an overview of the company and outlines both short-term and long-term goals. The aim is to strike a balance between brevity and clarity. Alex will provide guidance on crafting a good executive summary to enhance the reading experience of your business plan. Don't forget to like the video and subscribe for more content.