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In this video tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of scheduling a one-on-one conversation with the client as the first step in the process. During this hour-long meeting, planners should gather detailed logistical information, such as the type of event, date, venue, expected attendance, and demographic details. Additionally, it's crucial to explore the creative aspects, including themes, color schemes, and preferences for food and music. Chelsea advises taking thorough notes during this initial consultation to inform the proposal effectively.