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In this video tutorial, the instructor explains how to create a web design proposal from scratch, using a template from their successful freelancing business. Key topics include creating an effective proposal, its contents, and the process of sending and getting it signed. The video suggests using an existing proposal template from a client manager for convenience but also outlines a step-by-step method for custom proposals: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients include inquiries about their business, target market, desired website visitor actions, uniqueness compared to competitors, customer value, and existing client acquisition methods.
