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In this video, the tutorial outlines how to create a web design proposal from scratch using a specific template. The presenter, who runs a successful freelancing business, will cover key aspects including what to include in a proposal, sending it, and getting it signed. The process can be simplified by using an existing template from a client manager, but for those wanting to create one from scratch, the steps include obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions to ask the client for the brief include their business function, ideal target market, desired visitor actions, competitive uniqueness, average customer value, and current customer acquisition methods.
