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This video discusses a digital marketing strategy aimed at preventing website visitors from leaving without engaging, thus increasing leads and revenue. This is known as conversion rate optimization (CRO). CRO involves continuously testing and implementing changes to improve user experience and enhance conversion rates. A conversion is any action taken by a visitor on your website, which varies by business type— for e-commerce, it's increasing purchases, while for service providers, it could be inquiries for quotes or direct calls. The definition of a good conversion rate is also dependent on specific business goals.
