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In this tutorial, designer Ivy emphasizes the importance of asking the right questions during the design process to avoid complications. She introduces herself as a brand designer from the UK and offers insights into the questions she typically asks clients. Ivy highlights that a downloadable client questionnaire, available in her design shop, contains many of the questions she uses, along with additional ones. The questionnaire is divided into two stages, with the first stage focusing on strategy. Viewers are encouraged to download the questionnaire to enhance their client interaction and design outcomes.