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In this video tutorial, Julie from Book Launchers discusses the role of press releases in book marketing, specifically for book launches. She acknowledges that while press releases can enhance media attention with a structured format including a headline and quotes, their effectiveness for authors in today's landscape is questionable. Julie's team specializes in supporting self-publishing authors, helping them write, publish, and promote nonfiction books aimed at creating a significant impact. Unlike in the past, when press releases were essential for media outreach, their relevance has diminished in the current marketing strategies for authors.
