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Hotel asset managers are essential in aiding property owners without management expertise to find suitable management partners. They provide professional guidance through their experience and industry connections. Their responsibilities include conducting feasibility studies to assess market competitiveness and determine the hotel's positioning. They then select appropriate hotel operators and brands, followed by preparing a request for proposal. Afterward, they negotiate the commercial terms of the management contract. Once negotiations conclude, the asset manager ensures the signing of a Memorandum of Understanding to formalize the agreement.
