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[Music] hi everybody trademark attorney Josh gurbin and Id like to talk a little bit about how to list your goods and services in a trademark application so one of the most critical questions in a trademark application is what are the goods and services associated with your trademark that you would like to protect and this question is so critical because it sets the right and scope for your trademark protection now a lot of people will say oh I just want to protect my trademark for everything I dont want anybody else to use my name that is just not how US trademark law works though so trademark law protects your name logo slogan your trademark as it relates to the goods or services that you provide you can have a monopoly for that but not for everything so for example you have Delta Airlines and Delta faucets right one is an airline company ones a Fossett maker you have Dove soap tub chocolate ones a chocolate maker ones a soap company so even these large companies have to share th