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I love talking about color trademarks because theyre kind of unique So what is a color trademark? Remember, first of all, that a trademark is kind of a signifier of a brand, right? So, something that -- like a logo or a name -- where when people see it or hear it, they instantly think of your brand. A color trademark is the same thing, right? It is a color that is used in connection with your product or service that, when folks see it, its so recognizable that they instantly think of your brand. The best way to explain it is by example. So, think of Burts Bees, the chapstick, right? You see that yellow tube, even from far away, without seeing any other name or logo on it and you kind of know, Oh, thats a Burts Bees product. The same thing with UPS. You see a big brown truck, youre pretty sure its UPS. Probably the most famous example is the Tiffany blue box, right, with the pretty, white bow. You see that robins egg blue box, you know that it came from Tiffanys. So, how do y