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hi there lets spend a few minutes taking a look at an overview of the strategic planning process in a business how a business comes up with its strategy now dont forget as a level business students you just need to have an awareness of the main features and benefits of strategic planning theres a whole industry out there a global industry of consultants and models and firms and people who help businesses do this you just need to have an awareness and the first part of that awareness is to understand that strategic planning is very long term in nature and it is focused on the business as a whole the direction and the strategy of the whole business not just business units or the different functional areas this is the business as a whole and it really aims to provide answers to questions around business strategy which boiled down come to these where do we want to go to you know where does a business want to get to how does it get there and once that journey has begun how is it doing ho