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- Have you been getting inconsistent results from conversion, optimization or A/B testing, or maybe no results at all? Its probably because youre doing it wrong. (uplifting instrumental music) Maybe youre copying random tactics from a blog post, maybe youre copying competitors or market leaders or maybe just following best practices. Thats not how you optimize a website. There is a process, a framework for conversion optimization that is industry agnostic so it works for SaaS or E-commerce, B2B, media, you name it, it works across the board and gets you insane results and Im going to teach it to you. Conversion rate optimization is a way to make more money. But how do you do it? (uplifting instrumental music) What is conversion optimization, or as its usually referred to, conversion rate optimization, CRO? Conversion rate is a mathematical formula. So if you have 50 people buy your stuff or sign up to your email, but 1,000 people came to your website or a landing page, whatever
