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In this video, the presenter explains how to create a web design proposal from scratch using a proven template from their successful freelancing business. Key topics covered include: creating an effective proposal, what to include in the proposal, and how to send and obtain a signature on it. While using an existing proposal template from a client manager can be quicker, the video also details the steps for crafting a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions for the client brief include understanding the client's business, target market, desired actions for website visitors, unique selling propositions, customer value, and current customer acquisition methods.
