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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using the same template employed in their successful freelancing business. Key topics covered include creating an effective proposal, its essential components, sending it, and ensuring it gets signed. The easiest option is to use an existing template in client management software. However, if starting from scratch, the steps include obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, average customer value, and current client acquisition methods.