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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using the same template for their successful freelancing business. Key points covered include: creating an effective proposal, what to include, and the process of sending it and getting it signed. The quickest method is using an existing template from client management software, but a step-by-step guide for creating it from scratch is provided. Critical steps involve obtaining a clear client brief by asking targeted questions about the client's business, target market, desired visitor actions, unique selling points, average customer value, and current acquisition methods.
