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In this tutorial, the speaker discusses the challenges of writing effective press releases and highlights common questions about the process. They acknowledge the difficulty brand owners face in condensing important information into a concise format. To assist, they mention a previously created cheat sheet for crafting attention-grabbing press releases. The session will cover essential guidelines and rules governing press releases, addressing areas of uncertainty for those who may not be confident in their writing skills. The speaker aims to clarify what to do and what to avoid in order to produce effective press releases.