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In this video tutorial on writing and designing a business proposal, the presenters share insights derived from analyzing over 570,000 proposals sent through the Panda Doc platform. Key recommendations include structuring a proposal with nine main parts, ideally spanning six to ten pages for smaller deals under $10,000, and not exceeding 50 pages for larger enterprise deals. Essential components of a proposal are identified as: a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials and social proof, and a final call to action. The tutorial is broken into chapters for easy navigation.
