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In the previous video, we were introduced to Joe, a vegan who avoids meat and animal products. He works at Pilla and has found it challenging to find vegan lunch options in the area, leading him to often prepare his own lunch. This inspired him to consider opening a vegan restaurant in Pilla. He contemplates the demand for such a restaurant and its potential profitability. To refine his idea, Joe starts by identifying his target customers—primarily vegans, but also those living or working in Pilla. He emphasizes the importance of initially narrowing the customer definition to better assess the problem and potential market, with plans to expand the audience later.
