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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for bringing a product to target customers through appropriate channels, following positioning and messaging. The strategy encompasses three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps create an organic following for beta testing and word-of-mouth promotion. The launch stage aims to drive user adoption through announcements across organic channels, supplemented by paid advertising. In the post-launch phase, the goal shifts to optimizing and scaling the engagement channels to maximize impact.