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In this video tutorial, viewers learn how to create a web design proposal from scratch, using a template effective for a successful freelancing business. The tutorial covers several key points: creating an effective proposal, elements to include, sending the proposal, and getting it signed. It suggests utilizing a template from a client manager for ease, but also provides steps for crafting one from scratch. Essential steps include obtaining a clear client brief by asking key questions about the client's business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition methods to ensure a well-informed proposal. The video emphasizes understanding the client's needs before offering solutions.